What is our purpose?

The brief was to design a way for urban dwellers to feel less stressed while commuting. I honed in on the theme of awareness by creating a mobile app that provided a safe space to reflect on daily tasks, moods, dreams, and ambitions. In doing so, users are encouraged to focus on their greater purpose—beyond the chaos of urban life.

⟶    View process
⟶    InVision prototype
Role: Brand Strategy, User Experience, Visual Design
Project: Today App
Date: 2017

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Vancouver → Montreal / Toronto